Since stepping into her role as Director of the University of Pittsburgh Small Business Development Center (SBDC) late last year, Annia Aleman has been focused on expanding access to resources for small business owners, strengthening connections across the region, and equipping entrepreneurs to navigate today’s challenges while also positioning them for future opportunities.
With over a decade of experience in innovation, economic development, and impact design, Aleman brings a strategic and community-driven approach to the work. In this Q&A, she reflects on her first few months in the role, what makes Pittsburgh’s small business ecosystem unique, and looks to future of the Pitt SBDC.
In your view, what makes Pittsburgh a great place for small businesses?
Small business owners can thrive in Pittsburgh because of its tight-knit and collaborative entrepreneurial ecosystem. What sets the city apart is how accessible and interconnected its resources are. When organizations work together to streamline access and guide entrepreneurs to the right support, it creates a win-win situation for everyone. Entrepreneurs benefit from a wealth of technical expertise, peer networks, and community partnerships—all of which can make a meaningful difference at every stage of their journey.
My advice to everyone starting a new business is not to be afraid to ask for help. When you make a connection, keep the momentum going and ask, “Who else should I talk to next?” In Pittsburgh, one introduction can lead to many, and that kind of community-driven support can be a powerful turning point for growth.
Are there any industries in Pittsburgh that stand out to you as particularly strong or growing?
Pittsburgh continues to lead in Robotics, AI, and Advanced Manufacturing. These sectors drive innovation, with new companies gaining momentum and pushing boundaries—both here in the region and beyond.
Outside the tech space, we see entrepreneurs stepping up to address critical pressing needs, from expanding access to childcare to opening food-based businesses in underserved neighborhoods. These businesses not only meet growing demand but also strengthen our local economy.
What has been the most exciting part of stepping into this new role so far?
What motivates me the most is how closely the mission of the IEE and Pitt SBDC aligns with my commitment and interest in supporting entrepreneurs and driving economic development in Southwestern PA. I am determined to find new ways to deliver best-in-class services and meeting entrepreneurs where they are—whether they’re just getting started or scaling for growth. What makes this role especially rewarding is also working alongside a team of dedicated, expert consultants who care deeply about helping businesses succeed and take the next step.
What are a few of your top priorities as the new director of Pitt SBDC/Associate Director of the IEE?
Our ongoing north star is to expand access to entrepreneurship. As new developments continue across Pittsburgh and surrounding counties, we want to ensure everyone feels empowered and supported to start and grow a business in southwestern PA.
One of my immediate priorities is to ensure that we’re helping business owners navigate today’s economic challenges whether this is inflation, rising tariffs, or access to capital. Our job is to equip business owners with the technical skills and strategic support to remain resilient and build for the long run. Our team of consultants is ready to support businesses and help them explore creative ways to preserve cash flow, reduce unnecessary costs, implement systems and processes that drive productivity, and more.
We’re also focused on long-term business success. That means delivering programming that evolves with the needs of entrepreneurs. Through the IEE and the SBDC, we’re working to equip our clients with tools to grow including adopting AI for business processes, enhancing their online presence, or getting ready for the NFL Draft vendor opportunities. We want to ensure that we can continue to expand opportunities for entrepreneurs to connect and build long-term relationships with other peers in our region through our membership and networking events.
How can small business owners make the most of the resources available through the IEE and SBDC?
One of the most valuable benefits the IEE offers is a dedicated support system that helps business owners grow their businesses and become more connected. The Pitt SBDC offers business owners trusted guidance and tailored support where they get matched with experienced consultants who provide honest feedback and help navigate challenges—from the basics to strategy to securing capital. At the Pitt SBDC, we also offer no-cost specialized services in key areas like international trade, SEO, and Supply Chain.
What’s a small Pittsburgh business you love and think more people should know about?
Buying locally is a powerful way to show up for our business community and here in Pittsburgh we have many great options. I have many favorites, but a few small businesses that come to mind are Cilantro y Ajo, Panaderia Jazmin, and Tous le Jours for great food. Otto Finn and Safran Everyday for unique handmade apparel and home goods, and Stories Like Me for gifts.
About the University of Pittsburgh SBDC
The Pitt SBDC, established in 1979, is within the Institute for Entrepreneurial Excellence (IEE), part the University of Pittsburgh’s Office of Innovation and Entrepreneurship housed under the Office of the Senior Vice Chancellor of Research. The Pitt SBDC provides business owners with the information and tools necessary to build successful businesses. The SBDC’s mission is to develop and strengthen the businesses of southwestern Pennsylvania by imparting knowledge and expertise through professional consulting and education. The Pitt SBDC is designated by the Pennsylvania SBDC as a Center of Excellence for Digital Services as a superior provider of digital technology services and as a Center of Excellence for Supply Chain for activities empowering vendor/supplier engagements. For more information, visit sbdc.pitt.edu.