IEE Event Recap: Sponsor Lunch & Learn with Direct Online Marketing

On Thursday, November 16, approximately 50 IEE members and guests attended a Lunch & Learn session presented by IEE sponsor Direct Online Marketing. Justin Seibert, President of DOM, delivered an interactive presentation on “How to Grow Sales with AI & Other Strategies like a Marketing Expert.”

Seibert emphasized the importance of building a robust digital presence through effective SEO (Search Engine Optimization), investing in paid advertising, and measuring results using analytics tools. As a leading expert in these areas, Seibert offered attendees actionable tips to help them achieve their sales goals.

During the session, held at the Rivers Club, Seibert also shared insights on the rapidly evolving role of AI in marketing and discussed future trends. He covered best practices for using AI to assist with content creation, the effective use of “prompt engineering” to maximize AI capabilities and touched upon the potential of AI for automation.

Thank you to the IEE members in attendance and we extend our gratitude to Justin and Direct Online Marketing for delivering an engaging and informative presentation.