Whether you’re just starting out or looking to sharpen your digital skills, this beginner-friendly webinar is designed specifically for small business owners, solo entrepreneurs, and local service providers.
Learn the essentials of online marketing, from setting up your Google Business Profile to boost local SEO, to using social media platforms like Instagram, Facebook, and LinkedIn to attract and engage customers. We’ll cover the core digital marketing channels including websites, email marketing, content creation, and paid ads, and walk you through how to plan your content, build an email list, and run effective campaigns. It is filled with practical tips and tools to help your business grow online.
For any skill level and for businesses in any phase of their lifecycle, but largely aimed towards beginners and those with some experience looking for a clear, actionable overview. Intro to Digital Marketing.
Objectives
- Boost local SEO by creating and optimizing a Google Business Profile
- Learn the core digital marketing channels and how they work together
- Explore how to effectively use social media platforms for business growth
- Understand the importance of email marketing
- Learn to create a simple content calendar to plan and schedule posts
- Get a basic overview of online marketing
- Begin developing a digital marketing campaign plan
Outcomes
- Create and fully optimize a Google Business Profile
- Launch or enhance a social media presence for more engagement
- Launch part of a digital marketingcampaign