Curtis Brown’s entrepreneurial journey is a testament to persistence, adaptability, and the power of building lasting relationships. His business acumen was honed through years of involvement with Jireh Business Development, where he gained experience selling general merchandise on a large scale. It was during this time that he discovered a growing demand for flooring products, leading him to establish FloorStock in 2021.
FloorStock emerged from Curtis’s keen interest in meeting consistent customer demand. Initially, Curtis supplied truckloads of merchandise from major big-box retailers. However, flooring quickly stood out as a staple product that clients repeatedly sought. This demand led Curtis to explore international suppliers, ensuring he could consistently provide quality flooring to contractors and homeowners.
One of the most surprising aspects of Curtis’s entrepreneurial journey has been the loyalty of his clients. Through building strong relationships, Curtis has found that many clients remain with him for the long term, a testament to his dedication to service and reliability.
Despite the successes, Curtis acknowledges the challenges of entrepreneurship. One unexpected hurdle was attracting customers to his physical location. While he believed his business idea was compelling enough to draw people in, he quickly learned that building a client base requires strategic marketing and relationship-building.
Curtis’s involvement in the Community Power to Prosper program was driven by his desire for growth and refinement. Knowing the program’s reputation for offering valuable tools and networking opportunities, Curtis was eager to join. The curriculum provided him with essential skills, particularly in bookkeeping and financial management, which have been pivotal in his business’s growth.
Looking forward, Curtis has ambitious plans for FloorStock. He aims to expand his business into larger construction projects, including affordable housing and multifamily developments. His core clientele includes contractors, homeowners, designers, and developers, but he is keen to broaden his reach to city, county, and larger construction realms.
Curtis remains involved with Jireh Business Development, utilizing their text messaging service to engage with municipalities, realtors, and restaurants. His advice to aspiring entrepreneurs considering the CP2P program is to embrace the networking opportunities and use them to refine their business models.
The relationships Curtis has built through the program have been invaluable, enhancing his business prospects and helping build FloorStock’s reputation in the industry. His journey underscores the importance of persistence, strategic planning, and the willingness to adapt to market demands. As FloorStock continues to expand, Curtis’s dedication to quality and customer satisfaction remains at the forefront, paving the way for continued success in the flooring industry.
