Given the rise of e-commerce, big data, AI, and more, there’s no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. HBS professor Frank Cespedes will provide sales managers and executives with the tools they need to separate the signal from the noise.
Attendees will receive a copy of Sales Management That Work: How to Sell in a World that Never Stops Changing