Session 2: Learn About Marketing in International Markets
Now more than ever, your business needs to have a virtual presence complying with international markets regulatory, logistical, pricing and cultural factors that will play a role in market entry and to make sure you portray the right impression.
Considerations to be covered:
o Digital Strategy: website integration for overseas markets and social media
o Pricing your product to sell
o Best practices for attending “virtual” trade shows/business matchmaking
- Laurie Kelleher and Lyn Doverspike, U.S. Commercial Service. “Branding and Digital Strategy”
- Lyn Doverspike, U.S. Commercial Service and Jackie Pacheco, Southwestern Pennsylvania Commission (SPC). “Virtual trade shows and Matchmaking Best Practices.”
Export Discussion Lunch & Learn – March 25 @ 12PM
Lunch & Learns will be focused on the prior session topic where participants meet for questions and answers. The sessions will help participants to develop a well thought out export strategy and how to execute it. Export plans help entrepreneurs understand the facts, constraints, and goals around an international effort. Written plans give a clear understanding of specific steps that need to be taken and help assure a commitment to exporting over the longer term. Without a plan, your business may overlook better long-term growth opportunities outside of the domestic market. Sample Outline of an Export Plan to be used.
Please contact Brent Rondon, Sr. International Trade Consultant, at firstname.lastname@example.org.
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