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Go Global Exporting 201 – Marketing Your Company Virtually

Session 2: Learn About Marketing in International Markets

Now more than ever, your business needs to have a virtual presence complying with international markets regulatory, logistical, pricing and cultural factors that will play a role in market entry and to make sure you portray the right impression.

Considerations to be covered:

o    Branding

o    Digital Strategy: website integration for overseas markets and social media

o    Pricing your product to sell

o    Best practices for attending “virtual” trade shows/business matchmaking

Scheduled Speakers:

  • Laurie Kelleher and Lyn Doverspike, U.S. Commercial Service. “Branding and Digital Strategy”
  • Lyn Doverspike, U.S. Commercial Service and Jackie Pacheco, Southwestern Pennsylvania Commission (SPC). “Virtual trade shows and Matchmaking Best Practices.”

Export Discussion Lunch & Learn – March 25 @ 12PM

Lunch & Learns will be focused on the prior session topic where participants meet for questions and answers. The sessions will help participants to develop a well thought out export strategy and how to execute it. Export plans help entrepreneurs understand the facts, constraints, and goals around an international effort. Written plans give a clear understanding of specific steps that need to be taken and help assure a commitment to exporting over the longer term. Without a plan, your business may overlook better long-term growth opportunities outside of the domestic market.  Sample Outline of an Export Plan to be used.


Please contact Brent Rondon, Sr. International Trade Consultant, at


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Funding support and resources are provided by the Commonwealth of Pennsylvania through the Department of Community and Economic Development; through a cooperative agreement with the U.S. Small Business Administration, and through support from the University of Pittsburgh. All services are extended to the public on a non-discriminatory basis. Special arrangements for persons with disabilities can be made by calling 412-648-1542. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. SBDC services are not available to individuals or entities that have been debarred or suspended by the federal government. By agreeing to receive assistance from the SBDC you are self-certifying that you are not currently federally debarred or suspended and also agree to cease using SBDC services if you become federally debarred or suspended in the future.

March 11, 2021
9:00 am - 11:00 am