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Go Global Exporting 201 – Selling Services to Overseas Markets

Session 1: Selling Services to Overseas Markets

The U.S. is the largest services exporter in the world and the 2nd largest goods exporter in the world. Did you ever wonder how you could sell your service in overseas markets? Get tips for service companies to find international markets, boost its marketing profile, and complete export sales. U.S. services are respected globally, opening the door for American companies to find success selling to international markets.

Considerations to be covered:

  • General Tips
  • Cultural Considerations
  • Finding New Markets
  • Marketing Your Service
  • Market Entry
  • Export Regulations
  • Export Financing

Scheduled Speakers:

  • Alison Alvarez / CEO & Co-Founder, – “Technology exports to Canada, Australia and Japan”
  • Vincent Thomas / formerly of Vivisimo Inc. (acquired by IBM) – “How Vivisimo went global”
  • Susanne Cook / Dentons Law Firm – “Legal Considerations on Export Services”

Export Discussion Lunch & Learn – Feb. 25 @ 12PM

Lunch & Learns will be focused on the prior session topic where participants meet for questions and answers. The sessions will help participants to develop a well thought out export strategy and how to execute it. Export plans help entrepreneurs understand the facts, constraints, and goals around an international effort. Written plans give a clear understanding of specific steps that need to be taken and help assure a commitment to exporting over the longer term. Without a plan, your business may overlook better long-term growth opportunities outside of the domestic market.  Sample Outline of an Export Plan to be used.


Please contact Brent Rondon, Sr. International Trade Consultant, at


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Funding support and resources are provided by the Commonwealth of Pennsylvania through the Department of Community and Economic Development; through a cooperative agreement with the U.S. Small Business Administration, and through support from the University of Pittsburgh. All services are extended to the public on a non-discriminatory basis. Special arrangements for persons with disabilities can be made by calling 412-648-1542. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. SBDC services are not available to individuals or entities that have been debarred or suspended by the federal government. By agreeing to receive assistance from the SBDC you are self-certifying that you are not currently federally debarred or suspended and also agree to cease using SBDC services if you become federally debarred or suspended in the future.

February 11, 2021
9:00 am - 10:00 am
Webinar – link to be sent to registrants