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Go Global Exporting Series: Pricing Your Product for Export

Pricing Your Product for Export – Incoterms, Landed Cost, and Payment Methods

Pricing your product properly, giving complete and accurate quotations, choosing the terms of the sale, and selecting the payment method are four critical elements in making a profit on your export sales. Of the four, pricing can be the most challenging due to different market forces and pricing structures around the world. What determines a successful export pricing strategy? The key elements include assessing your company’s foreign market objectives, product-related costs, market demand, and competition.  Learn how to properly price your product and compile an accurate export quotation.


  • Pricing Your Product Internationally, Landed Cost, Methods of Payment (David Wilke, Wilke & Associates, CPAs)
  • INCOTERMS/ ACE/ Harmonized #s/ Tariffs (Chas Watson, RL Swearer Freight Forwarders)

After webinar, Export Q&A/Lunch & Learn: Thursday, October 28, 2021. Noon – 1:00pm

Supporting link for this webinar:


Please contact Brent Rondon, Sr. International Trade Consultant, at


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Funding support and resources are provided by the Commonwealth of Pennsylvania through the Department of Community and Economic Development; through a cooperative agreement with the U.S. Small Business Administration, and through support from the University of Pittsburgh. All services are extended to the public on a non-discriminatory basis. Special arrangements for persons with disabilities can be made by calling 412-648-1542. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. SBDC services are not available to individuals or entities that have been debarred or suspended by the federal government. By agreeing to receive assistance from the SBDC you are self-certifying that you are not currently federally debarred or suspended and also agree to cease using SBDC services if you become federally debarred or suspended in the future.

October 14, 2021
9:00 am - 10:15 am
Webinar – link to be sent to registrants