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Go Global Exporting Series: Identifying Export Market Opportunities

Identifying Export Market Opportunities – Market research, qualifying export markets, and Market Diversification Tool

To succeed in exporting, you must first identify the most profitable international markets for your products or services. Do not choose too many markets. For most small businesses, three foreign markets will be more than enough, initially. It is important to understand what drives demand for your product and what enabling factors you need to make your business model work in a given export destination. Learn how to qualify markets, the market research and tools available to you to help you make data-driven decisions to select the best target market prospects.


  • Export Market Opportunities, Qualifying Export Markets, Market Diversification Tool (LeeAnne Haworth, U.S. Commercial Service)
  • Export Market Research (Jackie Pacheco, Southwestern PA Commission)

After webinar, Exporting Q&A/Lunch & Learn: Thursday, September 23, 2021. Noon – 1:00pm

Supporting link for this webinar:


Please contact Brent Rondon, Sr. International Trade Consultant, at


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Funding support and resources are provided by the Commonwealth of Pennsylvania through the Department of Community and Economic Development; through a cooperative agreement with the U.S. Small Business Administration, and through support from the University of Pittsburgh. All services are extended to the public on a non-discriminatory basis. Special arrangements for persons with disabilities can be made by calling 412-648-1542. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. SBDC services are not available to individuals or entities that have been debarred or suspended by the federal government. By agreeing to receive assistance from the SBDC you are self-certifying that you are not currently federally debarred or suspended and also agree to cease using SBDC services if you become federally debarred or suspended in the future.

September 9, 2021
9:00 am - 10:15 am
Webinar – link to be sent to registrants