Member Event with David Edelman, HBS Professor
Digital-advantage supremacy has gone well beyond the boundaries of traditional marketing to become a much broader C-suite issue. With more than 1 million LinkedIn followers, David Edelman will explain how most CEOs and their C-suite colleagues claim to recognize the importance of the customer experience. But we often see more talk than action. That must change. Every company needs an explicit strategy for building an intelligent experience engine, which can align the organization toward using AI, personalization, and agile processes to build deeper, more enduring brand loyalty.