5 Small Business Trends to be Aware of in 2016




Currently, millennials account for over 30% of the workforce and by 2020, they will comprise nearly half of all U.S. workers.  Millennials are reinventing the world of work and for businesses to succeed, they need to be aware of how to efficiently target and work with them.

2) Online Marketing

Businesses not only need a website to share their products with the market, but they also need a a strong online presence that is highly traceable on all platforms. If consumers cannot find a specific business when searching the web, there’s no way for them to interact with the business, which ultimately sends them to competitors.

3) Cloud Services and Cybersecurity

In 2016, more businesses, especially small businesses, are moving towards adopting cloud computing services. These services are helping businesses reduce capital spending on high cost data centers, etc. in return for the industry’s new leader in reliable data storage. Along with this increase in cloud adoption will be the increase in cybersecurity to ensure data security and the prevention of data breaches. 

 4) Mobile Technology

With the rise in millennial consumers and employees, the use and need for a mobile experience is also increasing. Consumers are increasingly looking to their mobile devices to stay connected with media, work colleagues and favorite brands. To remain in the market, small businesses must embrace this mobility factor by ensuring ease and speed when catering to customers.

 5) Collaboration

Social responsibility and collaboration are now components that small businesses must strongly focus on. Millennials want to be a part of and support organizations with a strong philosophy and even stronger values. People desire to see beyond monetary donations from organizations; they want to be able to participate in partnered organization events that will focus on improving the community’s, or even the world’s, well-being.


  1. Tom Chapman

    Great advice. However, although you stress the importance of millennials, I wouldn’t ignore the older generation. These experts have reams of knowledge and we’d be foolish to dismiss them. They would be effective at training the newer generation as well!

  2. john guitar

    Really great article. I think online marketing is one of essential need to build your business. You can bring a huge amount of business if you know how to rank you website on google. Thanks for sharing.

  3. Marsha Kelly

    Helpful article thanks for writing it. I agree with you that Online Marketing is trending now and will for years to come. I buy almost everything online. It is so much easier and often cheaper than taking the time and gas money to go to a store – that may or may not have the item I want. Online I can find the exact item and have it come directly to me. I counsel all my business clients to focus on their websites and sell as much as possible online.

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